Imagine, if you will, that you are in the market to improve the performance, handling, top speed and styling of your run of the mill car.

You manage to track down, via the Internet, a trusted company who advertise that you can have the required work done in their capable hands. You make a call to the number on their website and are told that they are willing to discuss your requirements, in person, that day.

You get in your car (it makes sense to let them see what you already have) and go to their workshops.
You spend the next 20 minutes discussing what you'd like, what your expectations are and ask if they can help.
It turns out, not only can they help, they can give you a free trial of their services!

Jonathan Stark is currently running a very interesting Social sharing experiment. He has published his Starbucks card for anyone to download onto their smartphone, and is allowing people to buy coffee on him.