An enterprise business ditching its old CRM system for another vendor is rarely dramatic news for the wider business world. But IBM’s decision to retire its Siebel system in favour of SugarCRM is noteworthy.
This was, after all, the largest Siebel implementation in the world – a 67,000-seat global implementation running sales, marketing and CRM, that pre-dated Oracle’s $5.8bn acquisition of Siebel in 2005.

